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December 7, 2009 Link to this post
Halo 3 ODST: Toronto Launch Campaign
If you live in or near Toronto, you got to play an alternate reality game that provided access to the Halo 3: ODST launch party - I'm not sure why this hasn't hit our radar before now, but late last week, ad agency MacLaren McCann released an overview of the campaign, showing how the clues were distributed and how fans played along. Fun! Update March 2010: URL has been updated because MacLarenMRM reuploaded. (Louis Wu 14:40:18 UTC)
