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November 15, 2009 Link to this post
Starlight Runner surfaces again
rhubarb noticed a mention in the latest Game Informer of Starlight Runner Entertainment, a company we mentioned in passing back in March. A visit to their website turns up a press kit (thanks, General Vagueness) that contains this intriguing paragraph:
In 2008, Starlight Runner was commissioned by Microsoft to prepare the company's multibillion dollar Halo videogame franchise for a global transmedia relaunch. In addition to expanding the breadth of the property by conceiving a series of allnew storylines, themes and characterizations designed to make the property accessible to a mass audience across multiple media platforms and formats, the Starlight Runner team is also contributing strategies for an integrated rollout for all Halo entertainment content over the next five years.
There's also a link to an interview at All Things Fangirl, with some more discussion of what it is that they actually do (or did, for this franchise). Hmm... (Louis Wu 14:40:17 UTC)
