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September 30, 2009 Link to this post
Paving the way for a new generation of pricing
Earlier today, we mentioned an article at Forbes that compared Microsoft's marketing strategy for Halo to that of razor companies - sell the razor cheap, make your money on the blades. We got word from deftangel that an article went live on CouchCampus that backs this up nicely - 'Halo 3: The Nickel & Dime Generation' looks at what it has cost to play Halo 3 as a hardcore fan, and laments the change in marketing strategies that has cost gamers so much extra scratch. Whether you agree or disagree, it's an interesting change! (Louis Wu 15:27:36 UTC)
