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August 25, 2009 Link to this post
An Absolutely Key Title
MCV has an article about the marketing plans for Halo 3: ODST (at least in the UK). They're planning on promoting this title heavily past the Christmas season (which probably means no DLC versions of the last three Mythic maps for a long time - a serious downer, if it turns out to be true). They're also planning 'mulitiple ads [and] sponsorship of key shows' - that sounds relatively unique, in the world of video games. It'll be interesting to see how this plays out! (Halo Waypoint is clearly a large part of the equation.) (Louis Wu 17:13:12 UTC)
